PS. Mukhwana Champions for Manufacturing as Route to Market Strategy is Unveiled

The Route to Market strategy by the Kenya Association of Manufacturers (KAM) and Danish Industries, unveils a new vision for enhanced export competitiveness, while championing inclusive growth across our market pathways.
Industry PS DR. Juma Mukhwana, emphasized the competitive edge that Kenya posed for manufacturing, calling on a dialogue towards a common front with the manufacturers and potential investors.
Speaking during the launch of the Strategy, DR. Mukhwana, advocated for positivity in the reporting of the industrial outlook in the country as a way of attracting more investors, further positioning the industries at toe-to-toe with global players in quality and efficiency.
“As industrialization advances, it inevitably raises a critical question - are we competitive? Growth alone is not enough; our industries must be able to stand toe-to-toe with global players in terms of quality, efficiency, innovation, and sustainability,” he remarked.
The strategy, is anchored on market diversification and trade agreement utilization, in enhancing exports and value addition, while upholding compliance, sustainability and standards through digital preparedness and intelligence, for financial resilience.